About

My career started in stupidly sunny South Africa where I spent six years learning and growing as a creative and picking up a little collection of metal along the way. Grey skies and a proper cup of tea lured me home and I moved back to London in December 2015.

I'm a completely through-the-line creative and though I love the craft side of writing, there's nothing I like more than getting my teeth stuck into a tricky, conceptual brief. I'm all about the big idea.

The statistics around gender imbalance in our industry are outrageous and something I'm passionate about addressing; I’m pretty sure that becoming a mum is my new super power and I don’t think, collectively, that we’re doing enough to keep exceptional young, female talent in the industry or, equally, retain female talent who've taken breaks to grow humans.

Outside of the 9 to 5 I’ve also done cool things like host a panel of talented women discussing self-promotion in the workplace and various lovely stuff with SheSays as a board member. I’m also going to be a judge at D&AD’s 2019 awards for the Writing for Advertising category.

When I was little I used to want to be in the Famous Five and you're a brave (or foolish) person if you come between me and my Marmite. 

Award thingys & mentions

Campaign & Creative Equals / Future Creative Leaders / 2018

Up-and-coming

SheSays Reindeer Awards / 2017

1 of 9 women chosen by She Says as women in the industry doing great things

Cannes Lions / 2013

Finalist / Direct Lions - JHHESA: Virus

Bronze / Design Lions - OFM: Music Box

The Bees Awards / 2012

Gold / Best Use of Micro Blogging Platform / Brothers for Life, Twitter Army

Loeries / 2012

Grand Prix / OFM, Change Your Tune

Gold / Communication Design; Direct & Promotional Mail / OFM, Change Your Tune

Gold / Viral / Brothers for Life, Twitter Army

Silver Writing Craft Certificate / Design Crafts / OFM, Change Your Tune

Pendorings / 2012

Gold / Proudly South African / Brothers for Life, Twitter Army

John Caples International Awards / 2012

Gold / Digital Social Media / Brothers for Life; Twitter Army

International Health Awards / 2012

Gold / Integrated Campaign / Brothers for Life; Twitter Army