Brothers for Life // twitter army
Brothers for Life // twitter army
OFM // change your tune
OFM // change your tune
Samsung // the food blogger
Samsung // the food blogger
Clover // mr. nose knows
Clover // mr. nose knows
NIVEA // sometimes, it just has to be mum
NIVEA // sometimes, it just has to be mum
Tracker // vuyo
Tracker // vuyo
Tracker // ava
Tracker // ava
Tracker // jaspar
Tracker // jaspar
NIVEA Co-Lab // date
NIVEA Co-Lab // date
NIVEA Co-Lab // friends
NIVEA Co-Lab // friends
NIVEA Co-Lab // family
NIVEA Co-Lab // family
Tropitone // dorky
Tropitone // dorky
Tropitone // hideous
Tropitone // hideous
Tropitone // stupid
Tropitone // stupid
Lovers Plus // backseat
Lovers Plus // backseat
Lovers Plus // sitting room
Lovers Plus // sitting room
Lovers Plus // bedroom
Lovers Plus // bedroom
Brothers for Life // twitter armySouth Africa is a country ravaged by Aids, with the virus killing 1000 people every single day. Brother’s for Life, a South African NGO, wanted to create an impact on World Aids Day, using this shocking insight, with a limited budget. They also wanted something disruptive and real; something that would actually stir the public out of its desensitized slump and into action. So we decided to put a face to this disease. We created 1000 Twitter accounts on the eve of World Aids Day. Each account tweeted hourly for 24 hours, signing off with our hashtag #HIVarmy. The messages were from one united voice, an HIV positive sufferer. At midnight, each and every account died, ending with a message from Brother’s for Life about Aids prevention.The campaign attracted both national and international interest and trended worldwide before lunchtime, with visits to local clinics and hospitals to get tested skyrocketing.
OFM // change your tuneCHALLENGE: OFM, a South African radio station, had become deeply unsexy. People thought they were too white, too Afrikaans, too old fashioned and so on. As such, no media planners would book them. OFM needed us to change all of that. SOLUTION: When we sat down to tackle this job, we discovered that misconceptions surrounding the station were just that - misconceptions. We wanted to create something as brilliant and innovative as our client was; something that would emphatically shout out to media planners to change their tune - thus, the music box was born. WRITING: We carved each amazing USP up into themes, approaching each one through song, using song titles as headlines and indication of theme. (For example: Theme: OFM is a monopoly. Song: One and Only, Adele.) We also aligned each song to a DJ and programme from OFM, keeping it relevant and highly interactive. A sub headline was used to support the headline in each case. The copy then tackled each misconception in more detail, giving the media planner all the information they needed to change their minds.
Samsung // the food bloggerTo launch the portable yet powerful Galaxy TabPro S, we followed avid foodie and food blogger (amongst many other things) Jack Monroe, who uses technology throughout their day.
Clover // mr. nose knowsCHALLENGE: To launch a new long-life milk in the fresh milk category, to a bunch of sceptics who think long-life milk is gross, and educate them on the process (which involves bactofugation) in a consumer-friendly way.INSIGHT: Everyone hates the smell of spoiled milk.IDEA: Create a guardian of this amazing new process, Mr. Nose, and tell his story.
NIVEA // sometimes, it just has to be mumWe created a little piece of content to say thank you to all the superheroes out there who we can call, day or night, for a chinwag or even just a whinge. Because sometimes, it really does just have to be mum.
Tracker // vuyo
Tracker // vuyoCHALLENGE: Carjackings are rife in South Africa, but most consumers find purchasing a tracker dry and tedious and is something they ultimately tend to put off and off.INSIGHT: When cars are hijacked, whatever is in the back is frequently taken too. Sadly, this has sometimes included children.IDEA: Getting a Tracker isn’t just about protecting your car, but protecting your loved ones in it. After all, a life saved is a life lived.
Tracker // ava
Tracker // avaCHALLENGE: Carjackings are rife in South Africa, but most consumers find purchasing a tracker dry and tedious and is something they ultimately tend to put off and off.INSIGHT: When cars are hijacked, whatever is in the back is frequently taken too. Sadly, this has sometimes included children.IDEA: Getting a Tracker isn’t just about protecting your car, but protecting your loved ones in it. After all, a life saved is a life lived.
Tracker // jaspar
Tracker // jasparCHALLENGE: Carjackings are rife in South Africa, but most consumers find purchasing a tracker dry and tedious and its something they ultimately tend to put off and off.INSIGHT: When cars are hijacked, whatever is in the back is frequently taken too. Sadly, this has sometimes included children.IDEA: Getting a Tracker isn’t just about protecting your car, but protecting your loved ones in it. After all, a life saved is a life lived.
NIVEA Co-Lab // date
NIVEA Co-Lab // dateNIVEA briefed us to launch Co-Lab, their first foray into briefing work outside of the traditional agency/client realm, reaching out to tech start-ups and students. To incorporate the brief itself - how can we use technology to bring people back together again? - into the creative launch, we used punchy statistics that spoke to the global issue of technology driving a wedge between us - to both inspire and motivate entries.
NIVEA Co-Lab // friends
NIVEA Co-Lab // friendsNIVEA briefed us to launch Co-Lab, their first foray into briefing work outside of the traditional agency/client realm, reaching out to tech start-ups and students. To incorporate the brief itself - how can we use technology to bring people back together again? - into the creative launch, we used punchy statistics that spoke to the global issue of technology driving a wedge between us - to both inspire and motivate entries.
NIVEA Co-Lab // family
NIVEA Co-Lab // familyNIVEA briefed us to launch Co-Lab, their first foray into briefing work outside of the traditional agency/client realm, reaching out to tech start-ups and students. To incorporate the brief itself - how can we use technology to bring people back together again? - into the creative launch, we used punchy statistics that spoke to the global issue of technology driving a wedge between us - to both inspire and motivate entries.
Tropitone // dorky
Tropitone // dorkyMost sun cream advertisements tell us the same thing, over and over. Too much exposure to the sun is bad for our skin. Instead of chastising people we wanted to try a different angle. Humour. Let's be real, sunburn makes you look stupid. We decided to use beach stereotypes to star in our posters; the leather faced, mahogany skinned old woman, the Mediterranean mafiosa with the hairy chest and giant belly and the pasty nerd on holiday who wears socks with his sandals. They all look undeniably stupid. But with your sunburn, you look even more stupid.
Tropitone // hideous
Tropitone // hideousMost sun cream advertisements tell us the same thing, over and over. Too much exposure to the sun is bad for our skin. Instead of chastising people we wanted to try a different angle. Humour. Let's be real, sunburn makes you look stupid. We decided to use beach stereotypes to star in our posters; the leather faced, mahogany skinned old woman, the Mediterranean mafiosa with the hairy chest and giant belly and the pasty nerd on holiday who wears socks with his sandals. They all look undeniably stupid. But with your sunburn, you look even more stupid.
Tropitone // stupid
Tropitone // stupidMost sun cream advertisements tell us the same thing, over and over. Too much exposure to the sun is bad for our skin. Instead of chastising people we wanted to try a different angle. Humour. Let's be real, sunburn makes you look stupid. We decided to use beach stereotypes to star in our posters; the leather faced, mahogany skinned old woman, the Mediterranean mafiosa with the hairy chest and giant belly and the pasty nerd on holiday who wears socks with his sandals. They all look undeniably stupid. But with your sunburn, you look even more stupid.
Lovers Plus // backseat
Lovers Plus // backseatCHALLENGE: To do something completely fresh and unique within the condom category. SOLUTION: We decided to shoot a print campaign from an entirely different perspective. Placing an actual condom over the lens, it acted as a protective barrier between the intimate image and the consumer, making a statement while simultaneously demonstrating the function and benefit of Lovers Plus condoms.
Lovers Plus // sitting room
Lovers Plus // sitting roomCHALLENGE: To do something completely fresh and unique within the condom category. SOLUTION: We decided to shoot a print campaign from an entirely different perspective. Placing an actual condom over the lens, it acted as a protective barrier between the intimate image and the consumer, making a statement while simultaneously demonstrating the function and benefit of Lovers Plus condoms.
Lovers Plus // bedroom
Lovers Plus // bedroomCHALLENGE: To do something completely fresh and unique within the condom category. SOLUTION: We decided to shoot a print campaign from an entirely different perspective. Placing an actual condom over the lens, it acted as a protective barrier between the intimate image and the consumer, making a statement while simultaneously demonstrating the function and benefit of Lovers Plus condoms.
info
prev / next