Role: Concept / Copy
Evolving last year’s rental rebellion, we decided to challenge the idea of what a rebellion looks like and how it operates, rooting the rebellion firmly in the ‘real’ with sumptuous, spacious and beautifully lit photography of Tipi’s homes while the language unpacked Tipi’s USPs with its tongue firmly in its cheek.
The campaign ran across a gargantuan spread of media; from films online to tube cards, bus shelters to banners, billboards to onsite building wraps at Wembley Park.
We encouraged every Londoner to join our rental rebellion – only, from their sofa, with their feet firmly up.