Role: Copy / Creative Direction
The brief:
To make waves on International Women’s Day.
The insight:
With the average creative department being 70% male, young female creatives lack role models to look up to and emulate, and are leaving the industry, or switching over to other departments, in their droves.
The idea:
To mark International Women’s Day 2019, as bandstand’s personal contribution to the female creative community and in our quest for balance, we created a set of PDF downloadable guidelines, written and designed in familiar ‘agency speak’, full of empowering advice and tips for young female creatives to not just survive, but thrive, in the male-dominated advertising industry. We shared the PDF on our website, on social media, with other creative communities and agencies and with advertising schools and universities.